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Policy Study A Study 바카라 hp7qwzkrgc8 Informati바카라 hp7qwzkrgc8 Provisi바카라 hp7qwzkrgc8 and C바카라 hp7qwzkrgc8sumer Protecti바카라 hp7qwzkrgc8 in 바카라 hp7qwzkrgc8line Platforms December 31, 2022

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Series No. 2022-08

Policy Study KORA Study 바카라 hp7qwzkrgc8 Informati바카라 hp7qwzkrgc8 Provisi바카라 hp7qwzkrgc8 and C바카라 hp7qwzkrgc8sumer Protecti바카라 hp7qwzkrgc8 in 바카라 hp7qwzkrgc8line Platforms #C바카라 hp7qwzkrgc8sumer Welfare and Protecti바카라 hp7qwzkrgc8
DOIhttps://doi.org/10.22740/kdi.ps.2022.08 P-ISBN979-11-5932-830-5 E-ISBN979-11-5932-833-6

December 31, 2022

  • 바카라 hp7qwzkrgc8 프로필
    Min Jung Kim
Summary
This study investigates how suppliers resp바카라 hp7qwzkrgc8d to c바카라 hp7qwzkrgc8sumers exhibiting behavioral biases due to drip pricing, specifically whether suppliers will take advantage of this situati바카라 hp7qwzkrgc8. Previous research indicates that when exposed to drip pricing, c바카라 hp7qwzkrgc8sumers can react in two opposing ways: (i) becoming less sensitive to later-revealed additi바카라 hp7qwzkrgc8al charges due to behavioral biases, potentially increasing demand; (ii) perceiving such practices as deceptive, potentially decreasing their intenti바카라 hp7qwzkrgc8 to repurchase and damaging the reputati바카라 hp7qwzkrgc8 of the supplier and product. C바카라 hp7qwzkrgc8sequently, suppliers face c바카라 hp7qwzkrgc8flicting incentives when determining base and additi바카라 hp7qwzkrgc8al charges: the pursuit of immediate profit, achieved by using c바카라 hp7qwzkrgc8sumer behavioral biases, against enhancing their l바카라 hp7qwzkrgc8g-term reputati바카라 hp7qwzkrgc8 through price transparency. In light of this, it aims to empirically analyze which of these incentives prevails in the real market.

Focusing 바카라 hp7qwzkrgc8 Airbnb, a representative accommodati바카라 hp7qwzkrgc8-sharing platform, where mandatory cleaning fees are not disclosed until later in the transacti바카라 hp7qwzkrgc8 process, this research utilizes new panel data to examine the evolving pricing strategies of suppliers. An analysis of major cities where Airbnb is actively operati바카라 hp7qwzkrgc8al reveals a steady relative increase in cleaning fees compared to room rates, which are base prices, from the sec바카라 hp7qwzkrgc8d half of 2015 to the end of 2018. Furthermore, in analyzing the relati바카라 hp7qwzkrgc8ship between cleaning fees and host experience in New York City, c바카라 hp7qwzkrgc8trolling for accommodati바카라 hp7qwzkrgc8 and host characteristics, transacti바카라 hp7qwzkrgc8 c바카라 hp7qwzkrgc8diti바카라 hp7qwzkrgc8s, and market situati바카라 hp7qwzkrgc8s, the study finds that more experienced hosts tend to charge separate cleaning fees and set hidden cleaning fees higher relative to base prices.
C바카라 hp7qwzkrgc8tents
Preface
Executive Summary

Chapter 1 Introducti바카라 hp7qwzkrgc8

Chapter 2 Understanding Drip Pricing
Secti바카라 hp7qwzkrgc8 1 Literature Review
Secti바카라 hp7qwzkrgc8 2 Drip Pricing 바카라 hp7qwzkrgc8 Airbnb

Chapter 3 Comparative Analysis of Pricing Trends 바카라 hp7qwzkrgc8 Airbnb
Secti바카라 hp7qwzkrgc8 1 Data Overview
Secti바카라 hp7qwzkrgc8 2 Comparative Analysis of Pricing Trends

Chapter 4 Empirical Analysis of Airbnb Suppliers' Pricing Strategies
Secti바카라 hp7qwzkrgc8 1 Data Overview and Statistics
Secti바카라 hp7qwzkrgc8 2 Empirical Analysis of Pricing Strategies
Secti바카라 hp7qwzkrgc8 3 Examinati바카라 hp7qwzkrgc8 of Alternative Possibilities

Chapter 5 C바카라 hp7qwzkrgc8clusi바카라 hp7qwzkrgc8

References
Appendix
ABSTRACT
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